Product Blog

Constant technological mobility has changed the face of modern marketing. Although the ability to track a potential customer or client’s movements has been available for years, customizing the customer experience according to their IP address geolocation has become an industry secret that many companies have discovered and utilized. Understanding how companies can use IP geolocation to enhance their customer experience can help both the consumer and the business to achieve a mutually beneficial relationship.

An online tool for instantly finding IP addresses’ physical geolocation enables users to uncover which country, state or city website visitors originate from.

IP Geolocation API, https://ip-geolocation.whoisxmlapi.com, a subsidiary of California-based Whois API, Inc. and an online tool for instantly finding an IP address’s physical geolocation, announced the launch of its comprehensive and accurate IP geolocation database. Updated weekly, the database allows users to uncover which country, state or even city website visitors originate from, and currently offers 8,243,431 IP blocks (including IPv4 and IPv6) and unique 340,423 locations, with 99.5% of currently used IP addresses covered.

If you do not know what IP geolocation is, or need a refresher on the definition, here is a quick explanation: IP address geolocation is a technology that allows someone to locate another person’s general geographic area, and sometimes the type of internet connection they are communicating through, by using information gained from that person’s IP address.

When targeting your audience, you must answer the “Five Ws”: Who, What, Where, When, Why. Your brand, product, goals, and research enable you to confirm four of the five, but “where” has always remained a mystery — until now. The introduction of IP geolocation into the marketing landscape has changed things forever. With the use of an IP geolocation tool, your marketing dollars will generate a higher ROI than ever before.

The vast majority of people in your eligible target market have mobile devices. From tablets to cell phones to smart watches, almost everyone has a way to be reached on the go. This means mobile marketing should be a huge part of your marketing strategy. Using IP Geolocation API allows you to focus your marketing on a more specific audience and reach potential customers who may already be interested in the products or services your company offers. Here are just a few ways using this technology can benefit your business.

IP geolocation data specify the geographical location (or geolocation) of networked devices. Many of these devices, especially non-mobile ones do not have GPS or any other means of determining their positions. Even if the device contains information about its own position it is not necessarily communicated for e.g., privacy reasons.

IP geolocation data are important in many applications ranging from network security to social sciences (see our other blog for details). Different accuracies maybe targeted: region level, city level, exact latitude and longitude coordinates. But where do they really come from? Here we describe this on two levels. First we outline at least some of the methods to generate these data from scratch in order to elucidate how sophisticated this task is. Next we describe how to obtain these data in practice, a much simpler business indeed.

Probably nobody doubts that IP geolocation data should be important in many applications. If you know at least approximately where a device using a given IP address is located, obviously you can do a lot of things. Of course you may wonder how it can be found out, and you are right: doing it from scratch it is far from being straightforward (we have another blog about it if you are interested) Also, IPs are given dynamically and sometimes the devices using them change locations. This is also something one should bear in mind when using IP geolocation data. In spite of these potential difficulties they are really very useful. In the present article we provide a brief overview of at least some of the applications.