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IP Geolocation Blog & Guides to Make the Most of IP Location Data
Geolocate an IP Address Location in 2022: The Definitive Guide
How to geolocate the IP address of our customers? This is one of the questions businesses are repetitively asking because when they know the answer, it becomes easier to plan out strategic and tactical operations successfully — e.g., reaching out to target audiences, setting up offices and stores, promoting new products, and gaining momentum.
Location is also a crucial element of interacting with clients, and it should not only be taken into consideration by brick-and-mortar organizations but also by online stores whose buyers are scattered all over the Web.
So how can businesses put their hands on such critical information? That’s simple: They can geolocate IP addresses of their customers with an IP geolocation database, a resource that enables organizations to obtain location-based data quickly and, as a result, get to know where their consumers are.
In this whitepaper, let’s find out how employing IP Geolocation can benefit companies and what are its most prominent use cases across industries.
Personalization is the way to go when it comes to targeted marketing and advertising. Customers, existing and potential alike, want to feel that the brands they support care about their needs and try to predict what they might want. That’s what makes IP address research critical for digital marketers and advertisers.
But they aren’t the only ones who can benefit from IP geolocation data, cybersecurity pros, fraud protection agents, and market researchers do, too. Every computer or mobile device, after all, has a designated IP address that helps today’s companies and individuals pinpoint where their strongest markets are, identify where threats likely come from, detect potentially fraudulent transactions, and predict consumption patterns and trends.
IP geolocation databases can provide the physical location of a computer or device connected to the Internet. This data is useful for targeted advertising and implementing location-specific features or obtaining usage statistics. Despite becoming the Internet Standard in July 2017, IPv6 remains less commonly used and documented than IPv4 worldwide. Therefore, the available IP geolocation lookup data tend to be more accurate for IPv4 than for IPv6.
Geo Targeting: How Is It Helping Businesses Improve The Bottom Line?
Maximizing the profit is the ultimate goal of every business—and there are several ways to achieve that. For instance, you can reduce your expenses and product costs or increase your product or service prices. But generally, these strategies should be accompanied by techniques that seek to increase sales and find new customers too.
There are existing technologies in the digital world that can help you meet your business goals, and IP geolocation is one of them. In a nutshell, geolocation is the process of identifying the physical location of online users.
Whether intentional or not, businesses with an online presence—that is to say, almost all businesses have become global. Right now, people from any part of the world could be browsing your website! You can confirm that by looking at your traffic analytics.
The question is, how can you convert this traffic into sales to improve your bottom line? Geo targeting or geotargeting (regardless how you spell it) might be the key to that.
WhoisXML API's IP geolocation services are powerful, reliable, and competitively priced sources of IP geolocation data. In particular, the IP geolocation API has a strong Python support: the simple-geoip package relies on this API, and it provides maybe the easiest way to get IP geolocation information in Python.
IP2Location vs. WhoisXML API vs. IPify: 3 Best IP Geolocation Services Compared
IP geolocation is an important source of intelligence with benefits in cybersecurity and marketing. Its use cases include cybercrime prevention, fraud detection, website traffic generation, and many others. Thus, it isn’t surprising to find out that a web search for the keyword “ip geolocation” would return millions of results, many of which include the service pages of some of the best IP geolocation / IP-to-location providers.
Yet with many options available, how would you know which one to choose? We did a comprehensive review of three IP geolocation vendors to answer this question.
3 Reasons for Online Shopping Cart Abandonment and How Geo IP Targeting Can Address Them
Almost 70% of shopping carts are abandoned upon checkout, based on 41 different studies. In light of this, checkout optimization should be a top priority for e-commerce websites to reduce the number of cart abandonment, and, therefore, missed revenue opportunities.
Think about this example: Out of more than 20 million e-commerce sites all over the world, 10 customers found your online store and liked your products enough to put some of them in their shopping carts. When they reach the checkout page, around seven decide to abandon their carts, leaving only three actual paying customers. Either the seven people changed their minds entirely or they decided to buy from a competitor.
It’s hard enough to make an e-commerce website stand out from the millions that offer similar products. It’s equally challenging to convince customers to stay and complete purchases. It is, however, not impossible.
In this article, we examined three reasons for cart abandonment according to the Baymard Institute and how geo IP targeting can help solve the problem by offering a smoother online shopping experience.
Improving Managed Security Service Provision with a GeoIP Database
A data breach can have a lasting impact on an affected organization, with consequences ranging from reputation damage to loss of customer trust and staggering legal fines that result from lawsuits and settlement fees. Recent studies estimate the cost of a data breach caused by malicious attacks at $4.45 million. More than 70% of U.S. users also said that they’d avoid a company that does not sufficiently secure its data.
When it comes to securing your crown jewels and customer data, safeguarding all possible attack entry points should be a top priority. Organizations today must employ proactive and multilayered approaches to security that cover all their bases—endpoints, network, and data storage (whether in-house or cloud-based).
One way of ensuring sufficient protection is through a managed security service provider (MSSP) that uses a GeoIP database such as IP Geolocation Data Feed. This post offers some specific recommendations.
IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence
Mobile app development is on the rise, and there is no stopping it, perhaps, as a result of an increase in the number of device users, which has now reached 3.7 billion. To date, around 5 million mobile apps are available, with tons more in the works.
Even so, engagement seems elusive, as only 32% of users use an app more than 10 times before losing interest. How then can app developers compete for users’ attention and increase engagement?
Location intelligence may be the answer. And in this post, we’ll touch briefly on what the said intelligence is and how it can increase mobile app engagement through push notifications.
Cyber attacks and data breaches make the news on a regular basis. However, with over 50% of U.S. businesses experiencing some form of cyberattack in 2017 alone, the scale of the problem is much larger than the fraction reported by the media. Organizations of all sizes and in every industry are under constant attack, but who is behind these cyber assaults and where are the perpetrators located?
It is essential to understand the origin of a cyber-attack and to find who is responsible for it. Not only can this evidence help bring cybercriminals to justice, but it also assists defenders with the information they need to prevent similar incidents from reoccurring.
Web Content Personalization through IP Geolocation API
Ranking higher in search engines is the ultimate goal of website owners and developers. Although ranking
algorithms are quite complex, we know that user experience (UX) also plays a significant role in them. Google
and other search engines mainly want users to be happy or at the very least, satisfied, which not only entails
giving them what they are searching for but also ensuring they have a positive experience.
UX as a ranking factor was confirmed in 2017 when low-quality websites that were laden with ads
dipped in search ranking. Web pages that don’t give users what they need despite high rankings in the past may see a decline if
their content quality drops.
For this reason, web content personalization has been gaining importance. In this post, we primarily focus on how
tools like IP Geolocation API can help site owners personalize content to improve UX.
Building an Effective Omnichannel Retail Strategy with IP Geolocation Database Lookup
Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean
e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even
nearly real time to complete a purchase.
For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy
in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical
items first but end up ordering online out of convenience.
It’s all about giving choices and possibilities these days to consumers so they successfully go through the buying
For that reason, retail businesses have migrated toward omnichannel. In this post, we’ll talk about omnichannel
retailing and illustrate how IP Geolocation can add value to the shopping experience.
How to Optimize E-Commerce Personalization Strategies with a IP Geolocation API
With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on
board if they want a conversion lift. This post discusses how to personalize content with the help of an IP
Geolocation API according to audience parameters.
IP Geolocation API: Intensifying 4 Location-Based Marketing Tactics
At a time when the world has become a vast global village thanks to technology, marketers are going in a different
direction – local instead of global as they found location-based marketing effective in generating more business and
converting buyer impulses into sales. A study revealed that 84% of organizations saw an increase in their location
data-based marketing campaigns’ effectiveness.
The key to achieving the benefits of location-based marketing is accurate, high-quality location data, which
IP Geolocation API can provide. The location data that the API returns include a particular IP address’s country code,
region, city, postal code, latitude and longitude, Internet service provider (ISP), Autonomous System Number (ASN)
type, time zone, and other associated domain names if any.
Given its rich location data, IP Geolocation API has several use cases ranging from threat protection and fraud
detection to trend analysis, demographic targeting, and marketing. In this post, we focused on how the API can
intensify location-based or geolocation marketing.
Fraud and Identity Theft Prevention By Using an IP Location Database
Offering high-quality customer experience (UX) often means personalizing and customizing products and services.
Businesses have to collect personally identifiable information (PII) from customers, such as date of birth,
credit card details, addresses, and other information. This is also the kind of data fraudsters are after so
they can carry out identity theft.
Identity theft isn’t even a new crime, which sprung up from the digitalization of business processes. It has been
around since the early 1900s. Until recently, fraudsters emptied contents of garbage bins to find copies of
legal documents with personal information.
These days, fraudsters don’t even have to stand up and get out of their houses to obtain PII. Even script kiddies
can launch cyberattacks to instigate fraud — thus making it every time more necessary to protect customers.
Let’s see why doing so matters in this post as well as look at how an IP geolocation data feed can help in the
How IP Lookup Geolocation Can Improve App Development
App developers find it particularly challenging to make sense of user behavior. Often, users install apps out of
curiosity and only use most of them once or twice before completely forgetting about them. Alternatively, they will
uninstall these apps right after their curiosity is satisfied.
One way for app developers to increase user engagement and retention is by incorporating IP geolocation into their
creations. By maximizing geolocation data, app developers can know their users better in a non-obtrusive manner as
well as better figure out what stimulates retention.
More recently, organizations have been moving toward personalizing their offerings to improve user experience aided
by IP lookup geolocation tools. Personalizing apps can be likened to anticipating what users want or need. Giving
them something valuable even before they ask increases app developers’ scores in terms of providing robust user
3 Geo-Targeting Success Stories and Other IP Address Geolocation API Lessons for Marketers
Experts are now starting to recognize the impact of location-based marketing on today’s cluttered ecosystem, long
overlooked by the industry. Consumers are more scattered than ever, proving it to be a challenge for most brands and
their marketing teams. However, location-based technologies enabled by tools like IP Geolocation API could soon
change that, as experts see it as an effective solution to the disruption of an increasingly divided and distracted
Marketers know it’s time to listen when digital marketing authorities are touting the benefits of location-based
Improved Data Gathering through Behavioral Targeting with IP Geolocation Lookup
The increasing use of the Internet caused a shift in how people do business. At present, business owners have to
deal with stiffer competition and stricter regulations. Tracking users on the Web, while sometimes considered an
infringement of privacy, is widely done by most sites today. For some organizations, tracking user behavior and
patterns is actually crucial in keeping their businesses up and running.
Google (60.3%) and Facebook (27.1%) were two of the major trackers of online user behavior. Tracking online
behavior has a lot to do with creating buyer personas that allow site owners to craft advertising campaigns that
target their audience accurately. This technique is known as “behavioral targeting.”
This post discusses what behavioral targeting is, how it helps businesses to succeed, and how
IP Geolocation Lookup can help with it.
Enhancing Digital Rights Management By Using IP Geolocation Database and Feeds
As online streaming service providers strive to meet the demand for more digital content in the form of movies,
music, books, and software, they also face a significant challenge to remain profitable — copyright
In 2017, Statista found a total of 300 billion visits to media piracy sites, approximately 36% of which was for
TV series and the rest for film and music. Pirates duplicate copyrighted content and distribute it at lower
prices or even for free. In most cases, the pirates earn from pay-per-view streaming and pay-per-click (PPC)
To protect their content from abuse and ultimately their revenue, media publishers are now employing digital
rights management (DRM) solutions. Let’s explore what this method is and how using IP geolocation data can help
make it more effective.
How an IP Location API Can Bolster Content Personalization
These days, people are all about personalization. The more personalized the content is, the more customers would
want to visit the site. Increased website traffic means more income, and for most website owners and developers,
that’s the goal. For businesses that not only cater to online clients but also have physical stores, the goal is
to bring online visitors to their brick-and-mortar establishments. But how can they effectively do this without
compromising the quality of their service? Let’s take a closer look.
Geolocating your website's users can be useful for a wide variety of purposes. For example, you may want to show a different version of your website to users in different localities. You may be trying to better understand where your users live so you can tailor your website to better suit their needs. Or, maybe your website can only function in certain areas.
Whatever your reasons, geolocating your users and knowing where they're coming from can be useful.
The methods below are ranked from best to worst (factoring in accuracy, convenience, and complexity). This will hopefully help you decide which approach to take according to your requirements.
The cyber threat landscape changes daily. These days, it’s the real people that
are launching spam attacks and other malicious activities against networks. Traditional security
measures that have previously been effective against various forms of attack are no longer adequate.
With the growing number of sophisticated attacks, new security measures are needed.
The Collaboration Between Machine Learning and IP Geolocation
The scientific study of statistical models and algorithms used by computer systems to perform
specific tasks without human involvement and explicit instructions, machine learning (ML) uses
inference and patterns to be able to work on its own.
Different from traditional computation, ML allows the computer to perform a more advanced analysis of data
without a human supervising. Human operators provide the computer with initial data,
instructing their analytical software to detect specific information or provide answers to vaguely
The IP Geolocation API Guide: Why Tracking Web Users’ Whereabouts Matters
Where are our customers? This is one of the questions businesses keep asking because when they know
the answer, it is easier to plan out strategic and tactical operations — e.g., reaching out to
target audiences, setting up offices and stores, promoting new products, and gaining momentum.
Location is also a crucial element of interacting with clients, and it should not only be taken into
consideration by brick-and-mortar organizations but also by online stores whose buyers are scattered
all over the Web.
So how can businesses get their hands on such critical information? That’s simple: They can leverage
the power behind the IP addresses of their customers with IP geolocation, a technology that enables
organizations to obtain location-based data quickly and, as a result, find out where their consumers
In this whitepaper, let’s see how employing IP Geolocation can benefit
companies and what its
most prominent use cases across industries are.
How IP Geolocation can Help Business Security Management
When it comes to business security management, knowing the "where" of a potential
threat can be as important as or even more important than the "who" or "when." The reasons for this
are fairly easy to understand. The nature of litigation and the location of sensitive property or
facilities make it necessary for companies to understand all the potential threats to both their own
safety and that of their stakeholders, and to take the necessary steps to protect and safeguard that
How Geotargeting Gives Your Consumer Data More Value
Thanks to geotargeting, the consumer data you collect and maintain has way more value than you may
It's a challenge to keep up with changing marketing strategies and to learn new
ones. Today, businesses can harvest a wealth of information about their customers that they can
analyze for trends and insights. The more you know, the better the marketing strategies you can
devise. The ability to focus your marketing efforts on selling the products and services you offer
to customers you know are looking for them is invaluable.
IP geolocation is the kind of thing people don’t think about—until it goes wrong.
In an age of increasingly precise, tailored searches, consumers want relevant results, and when
those results appear in the wrong language, or refer to distant resources, everyone loses.
Sometimes, the problem is within the search engine itself, but more often this kind of problem
arises from inaccurate data regarding the searcher’s location.
How IP Geolocation Can Improve Price Optimization Strategies
Since its inception, e-commerce has been increasingly significant to brands and
after year. Business success relies on understanding
customers, though, and this data is even more important through online channels, allowing
optimal engagement with potential and returning customers. Price optimization, in particular,
requires hard data to build an approach on; uninformed pricing compromises profits and, potentially,
customer trust. IP geolocation - mapping the IP
address of an internet-connected device to its geographic location - is a crucial source of
such data. When used smartly, IP
geolocation can help you improve profits and enhance customer satisfaction with your
Constant technological mobility has changed the face of modern marketing. Although
the ability to track a potential customer or client’s movements has been available for years,
customizing the customer experience according to their IP address geolocation has become an industry
secret that many companies have discovered and utilized. Understanding how companies can use IP geolocation
to enhance their customer experience can help both the consumer and the business to achieve a
mutually beneficial relationship.
IP Geolocation API by WHOIS API, Inc. Launches Comprehensive IP Geolocation Database
An online tool for instantly finding IP addresses’ physical geolocation enables users to uncover
which country, state or city website visitors originate from.
IP Geolocation API, https://ip-geolocation.whoisxmlapi.com,
a subsidiary of
California-based WHOIS API, Inc. and an online tool for instantly finding an IP address’s physical
geolocation, announced the launch of its comprehensive and accurate IP geolocation database. Updated
weekly, the database allows users to uncover which country, state or even city website visitors
originate from, and currently offers 8,243,431 IP blocks (including IPv4 and IPv6) and unique
340,423 locations, with
99.5% of currently used IP addresses covered.
If you do not know what IP geolocation is, or need a refresher on the definition,
here is a quick explanation: IP address
geolocation is a technology that allows someone to locate another person’s general
geographic area, and sometimes the type of internet connection they are communicating through, by
using information gained from that person’s IP address.
When targeting your audience, you must answer the "Five Ws": Who, What, Where,
When, Why. Your brand, product, goals, and research enable you to confirm four of the five, but
"where" has always remained a mystery — until now. The introduction of IP geolocation into the
marketing landscape has changed things forever. With the use of an IP
geolocation tool, your
marketing dollars will generate a higher ROI than ever before.
3 Reasons To Use IP Geolocation API To Enhance Location Targeting and Improve
The vast majority of people in your eligible target market have mobile devices.
From tablets to cell
phones to smart watches, almost everyone has a way to be reached on the go. This means mobile
marketing should be a huge part of your marketing strategy. Using IP Geolocation API allows you
focus your marketing on a more specific audience and reach potential customers who may already be
interested in the products or services your company offers. Here are just a few ways using this
technology can benefit your business.
IP geolocation data specify the geographical location (or geolocation) of networked devices. Many of
these devices, especially non-mobile ones do not have GPS or any other means of determining their
positions. Even if the device contains information about its own position it is not necessarily
communicated for e.g., privacy reasons.
IP geolocation data are important in many applications ranging from network
to social sciences (see our other blog for details). Different
accuracies maybe targeted: region level,
city level, exact latitude and longitude coordinates. But where do they really come from? Here we
describe this on two levels. First we outline at least some of the methods to generate these data
scratch in order to elucidate how sophisticated this task is. Next we describe how to obtain these
in practice, a much simpler business indeed.
Probably nobody doubts that IP geolocation data should be important in many
applications. If you know at least approximately where a device using a given IP address is located,
obviously you can do a lot of things. Of course you may wonder how it can be found out, and you are
right: doing it from scratch it is far from being straightforward (we have another blog about it if
are interested) Also, IPs are given dynamically and sometimes the devices using them change
This is also something one should bear in mind when using IP geolocation data. In spite of these
potential difficulties they are really very useful. In the present article we provide a brief
of at least some of the applications.
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