Product Blog

Maximizing the profit is the ultimate goal of every business—and there are several ways to achieve that. For instance, you can reduce your expenses and product costs or increase your product or service prices. But generally, these strategies should be accompanied by techniques that seek to increase sales and find new customers too.

There are existing technologies in the digital world that can help you meet your business goals, and IP geolocation is one of them. In a nutshell, geolocation is the process of identifying the physical location of online users.

Whether intentional or not, businesses with an online presence—that is to say, almost all businesses have become global. Right now, people from any part of the world could be browsing your website! You can confirm that by looking at your traffic analytics.

The question is, how can you convert this traffic into sales to improve your bottom line? Geo targeting or geotargeting (regardless how you spell it) might be the key to that.

IP geolocation is an important source of intelligence with benefits in cybersecurity and marketing. Its use cases include cybercrime prevention, fraud detection, website traffic generation, and many others. Thus, it isn’t surprising to find out that a web search for the keyword “ip geolocation” would return millions of results, many of which include the service pages of some of the best IP geolocation / IP-to-location providers.

Yet with many options available, how would you know which one to choose? We did a comprehensive review of three IP geolocation vendors to answer this question.

Almost 70% of shopping carts are abandoned upon checkout, based on 41 different studies. In light of this, checkout optimization should be a top priority for e-commerce websites to reduce the number of cart abandonment, and, therefore, missed revenue opportunities.

Think about this example: Out of more than 20 million e-commerce sites all over the world, 10 customers found your online store and liked your products enough to put some of them in their shopping carts. When they reach the checkout page, around seven decide to abandon their carts, leaving only three actual paying customers. Either the seven people changed their minds entirely or they decided to buy from a competitor.

It’s hard enough to make an e-commerce website stand out from the millions that offer similar products. It’s equally challenging to convince customers to stay and complete purchases. It is, however, not impossible.

In this article, we examined three reasons for cart abandonment according to the Baymard Institute and how geo IP targeting can help solve the problem by offering a smoother online shopping experience.

A data breach can have a lasting impact on an affected organization, with consequences ranging from reputation damage to loss of customer trust and staggering legal fines that result from lawsuits and settlement fees. Recent studies estimate the cost of a data breach caused by malicious attacks at $4.45 million. More than 70% of U.S. users also said that they’d avoid a company that does not sufficiently secure its data.

When it comes to securing your crown jewels and customer data, safeguarding all possible attack entry points should be a top priority. Organizations today must employ proactive and multilayered approaches to security that cover all their bases—endpoints, network, and data storage (whether in-house or cloud-based).

One way of ensuring sufficient protection is through a managed security service provider (MSSP) that uses a GeoIP database such as IP Geolocation Data Feed. This post offers some specific recommendations.

Ranking higher in search engines is the ultimate goal of website owners and developers. Although ranking algorithms are quite complex, we know that user experience (UX) also plays a significant role in them. Google and other search engines mainly want users to be happy or at the very least, satisfied, which not only entails giving them what they are searching for but also ensuring they have a positive experience.

UX as a ranking factor was confirmed in 2017 when low-quality websites that were laden with ads dipped in search ranking. Web pages that don’t give users what they need despite high rankings in the past may see a decline if their content quality drops.

Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even nearly real time to complete a purchase.

For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical items first but end up ordering online out of convenience.

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.

48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.

83% of marketers who hit their revenue goals had personalization budgets.

74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.